Marketing Program Manager | Strategist | Sr. Designer
The best user experiences begin with discovery, research, and an intentional, results-driven strategy.
When April initiates work with clients, she will:
Identify communication goals
Develop audience-centric themes and messaging for preferred channels of communications
Develop metrics that will be used to ensure the success of the communication strategy
Develop website and email content that aligns with clients content management system (CMS)
Created social media content for Facebook, Instagram, and other social media platforms
CLIENT: Hess Gehris provides mediation services and conflict resolution consultation for their clients in New Hampshire and Vermont. Hess Gehris wanted to redesign their website content to quickly highlight the range of services offered. Themes of integrated circles showed the interconnectivity of services they provide, and the butterfly watermark image represents the transformation from initial conflict to resolution. A liquid layout was used for ease of reading digital content on any platform.
CLIENT: Brown Dog Farm is an animal rescue and foster non-profit in Vermont. In 2022, April volunteered her web services to evaluate their current website structure and it’s functionality. She realized that the majority of the website traffic was coming from Petfinder. Brown Dog Farm also wanted to highlight the need for donations to this non-profit. April developed an updated wire frame structure for client review and input. April also provides consultation services for the organization logo and social media content.
CLIENT: Co-op Food Stores is a $90 million retail grocery store with a membership of 30,000. April and the marketing team are responsible for the daily website updates, content management planning and content creation. In addition to website management, each week the Co-op sends out email blasts to customers who have opted-in for the eblast. April works with the Co-op’s Merchandising and Marketing teams to identify content. She then works to create graphics, text and layout in Emma.