SOCIAL MEDIA STRATEGY (2023)
In 2023, Hanover Co-op Food Stores launched a rebranding campaign. Social Media was the primary communication channel for this rebranding effort.
HOW WE DID IT
• Use a different writing style that was engaging and down-to-earth.
• Use Employee Spotlight posts to highlight who we are as an organization and give praise to our hard-working, value-driven team.
• Use reels to entertain and create motion.
• Create content that shows our community connection and charitable giving programs.
BY THE NUMBERS
• Created and executed brand campaigns with 50% increase in reach through reels, animated gifs and strategic paid posts.
• Increased social media engagement by 50% through targeted content and employee spotlight posts.
• Created and executed brand campaigns resulting in a 30% increase in brand awareness through content development and posting frequency.
PAID SOCIAL MEDIA
Whether it is Facebook ads or Instagram posts, I create content that gets you noticed. During the Co-op Food Store’s hiring campaign, we marketed across multiple channels and brought in 40 new hires for our 80 open positions.
INSTAGRAM GROWTH STRATEGY (2107-2021)
From July 2017 to December 2021 April managed the Instagram account for Co-op Food Stores. She grew the account from 184 followers up to 1,824 followers during that time.
Key elements in her engagement strategy were: 1. Increase the initial followers to the Co-op’s instagram account by connecting with the Co-op’s 300 local vendors (Vermont and New Hampshire). 2. Photograph and create content that aligns with Co-op Food Stores’ branding and communicates their values. 3. Create content that connects on an emotional level with viewers.
Co-op tagline: Nourish. Cultivate. Cooperate.
Co-op values: Local Producers, Co-op employees, Sustainability, Healthy Food, Community (partnerships and involvement)
As the staff photographer for Co-op Food Stores, April’s photography accounts for 85% of imagery on instagram (2017-2022).
April received her Advanced Social Media certificate in 2019 from the University of Vermont.
